Workshop day at Johann & Anna 🏡✨
Together with the branding experts from RABOLD UND CO., we took a full day to get to the heart of the Johann & Anna brand: Who are we really? What do we stand for? And what should truly touch our guests when they arrive?
The result: our brand core "Arriving, mindfully" — carried by three values that matter to us:
🌿 Mindful — in how we treat guests, spaces, nature, and time 🚪 Welcoming — an atmosphere where calm becomes tangible 💡 Inspiring — aesthetics and history that spark new thoughts
An exciting, intense day with a fantastic team — and a huge thank-you to Rabold und Co. for guiding us through this process.