d-m.at went live today: every drugstore in Austria on one page 🧴
1,245 stores in 432 towns. dm, BIPA and Müller side by side — with opening hours, address, phone number, facilities and directions for every single store.
The question this is about
People rarely search for a brand. They search for nappies at half past six in the evening in Leibnitz.
That is exactly what the site answers. Type in a town or postcode, or tap "near me", and you see the closest drugstores sorted by distance, each marked with whether it is open right now. If the dm around the corner has already closed but the BIPA three streets away is still open, you see precisely that. Which is why all three chains are on there and not just one.
The open/closed status is worked out at the moment you look at the page, in Austrian time. No "open until 6 pm today" left over from yesterday.
What a store page tells you
The opening hours for the whole week, and beneath them the public holidays and special closures — 26 October, 8 December, the different hours around Christmas. That is usually exactly what you want to know just before a holiday and cannot find anywhere.
Then the address, with a button for directions and one to call. The facilities: free parking, self-checkout, children's play corner, detergent refill station, click and collect. For dm stores a small chart shows when it tends to get busy — useful if you would rather not hit the afternoon rush with a pram.
And at the bottom, the nearest other drugstores, including those of the other chains. If what you need isn't here, that tells you where to go next.
Searching the way people actually search
There are overviews by province — Vienna with 310 stores, Lower Austria with 242, Upper Austria with 186 —, by town, and by the 23 districts of Vienna.
And there are lists by facilities. Anyone who regularly uses a detergent refill station, or needs free parking, isn't looking for the nearest store but for the nearest store that has it. That question can't be asked anywhere else.
No cookie banner, no ads
The site asks you nothing when it opens. No banner, no checkbox, no second layer with 300 partners. The map and your location only load when you tap them — before that, nothing happens that anyone would need to ask permission for.
There are no ads, nothing costs anything, and no listing is for sale. The site belongs to none of the chains, it simply lists them all.
Where something is missing, it says so
Some stores have no opening hours. In that case the page says they are missing — rather than showing a time that looks like a good guess and sends you off to a closed door.
The same goes for step-free access: it is only shown where it is certain. On that question a wrong yes weighs more heavily than an honest "I don't know".
If you notice something about a store that isn't right — wrong hours, moved, closed down: every store page has a way to tell me. Every correction gets worked in.
